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Louis Vuitton Emphasizes High Jewelry Thrust With Alicia Vikander Campaign

Written by Sara on July 02 2021

Alicia is fronting a brand new Louis Vuitton campaign this year, and this time it’s for the brand’s very first high jewelry campaign! I’ve attached an article with more information about the campaign below, and you can find the first stunning HQ photo of Alicia modelling their jewelry in our gallery here.

PARIS — Louis Vuitton is launching its first high jewelry campaign, fronted by Alicia Vikander, marking steep ambitions from the luxury label as it continues its push into the category.

“She’s very regal but approachable,” said Michael Burke, the brand’s chief executive officer, speaking with WWD from an upper floor meeting room of its buzzing Pont Neuf headquarters here. The executive pointed to her training as a classical dancer, stressing the importance of showing the movement of the body for displaying jewelry.

“There’s a return to jewelry that’s sensual,” he remarked, adding that jewelry worn on the skin — rather than in the hair, for example — takes on a “whole new sensuality.”

The executive noted that Nicolas Ghesquière, who designs the label’s women’s collections, started working with Vikander first. The designer felt she had “the right energy, and the right type of grace and movement and expression to bring his clothes to life,” Burke said.

He noted a compatibility in style with Francesca Amfitheatrof, Louis Vuitton’s artistic director for jewelry and watches.

“She designs for that type of woman, she doesn’t design girly little flowers. Nobody needs another girly little flower thing, with center stones and some brilliant diamonds around it. The market is full of that,” he said. (Read the full article at WWD)

Louis Vuitton Hosts Haute-Joaillerie Dinner at La Vigie in Monaco

Written by Sara on July 02 2021

We have our first official public appearance of the year! Last night (July 1st), Alicia stepped out to attend a Louis Vuitton hosted Haute-Joaillerie dinner at La Vigie Restaurant in Monaco. As usual, her entire outfit is designed by Louis Vuitton! I’ve added 22 high quality photos to our gallery from the event, but I hope to have even more soon.

Gallery update: Alicia at the 2019 MET Gala and Louis Vuitton Cruise 2020 Fashion Show

Written by Sara on June 09 2019

Hello Alicia fans! I’m sorry for the delay with these, but better late than never right? Alicia attended two big events in May, the Louis Vuitton Cruise 2020 Fashion Show (May 6th) and the annual Costume Institute MET Gala (May 8th), which this year Celebrated Camp: Notes on Fashion. I have finally added high quality photos from both events to our gallery!

Alicia looked stunning at both of these, so make sure you head over and check out the new additions.


Louis Vuitton ‘Volez Voguez Voyagez’ Exhibition in China (Photos)

Written by Sara on November 17 2018

We finally have new Alicia photos! She and her husband Michael Fassbender jetted to Shanghai earlier this week, for the Louis Vuitton exhibition ‘Volez Voguez Voyagez’. The event was held on November 15, and Alicia looked absolutely glowing as she walked the red carpet. You can now find 7 high quality photos in our gallery, but I will have additions for you tomorrow! Enjoy the new photos.

Louis Vuitton Cruise 2019 Campaign

Written by Sara on October 15 2018

Hello everyone! Alicia’s new Louis Vuitton cruise 2019 campaign film is finally online! It was directed by Ujin Lin, and features the song “Fossils” by Ben Chatwin. The label has also released 5 official photos of Alicia modelling the new collection, which have been added to our gallery in HQ. I love this photoshoot! I have also added HD screen captures from the video itself.

You can find more from the campaign at Louis Vuitton’s official website here, including several short clips of Alicia showcasing various pieces from the collection. She looks stunning – what do you think about her new haircut!?

Alicia Vikander for Cruise. The Swedish actress wears the Louis Vuitton Collection in the new campaign photographed by Craig McDean. Music: ‘Fossils’ by Ben Chatwin taken from Staccato Signals, courtesy of Village Green Recordings

Louis Vuitton SS19 Show at Paris Fashion Week

Written by Sara on October 02 2018

Hello Alicia fans! Just as reported yesterday, Alicia was a front-row guest at the Louis Vuitton show at Paris Fashion Week tonight. The label showed off their Spring/Summer 2019 collection designed by Nicolas Ghesquière on historic Cour Carrée at the Louvre in Paris, and our girl shared the front-row with Isabelle Huppart, Léa Seydoux, and Cate Blanchett. Alicia has previously mentioned that Isabelle and Cate are two of her favorite actresses, so I can imagine this was a really fun night for her! She also posed with Delphine Arnault and the designer himself, and we already have almost 100 high quality photos from the evening waiting for you in our gallery.

As you might already know, October 3rd marks our girl’s 30th birthday! I’ll make some updates here at the site to celebrate the big occasion, so make sure to return tomorrow to celebrates with us. I also hope to have several additional pics from tonight’s show!


Louis Vuitton – Spirit of Travel 2019 Campaign

Written by Sara on October 02 2018

The first look at Alicia’s “The Spirit of Travel” 2019 campaign for Louis Vuitton has just hit the web! So far we know very little about the collection, but we’ll hopefully soon have the campaign videos and more information.

We have three pictures so far, which have all been added to our gallery for you – Alicia seems to have cut her hair short again, and she looks incredible! I can’t wait to see more of her new look tomorrow at Paris Fashion Week.

Alicia and Michael have arrived in Paris for Fashion Week!

Written by Sara on October 01 2018

Hello Alicia fans! Just a quick event alert. Alicia and her husband Michael have just arrived in France (check out some pics at our twitter below), which means she’ll probably attend the Paris Fashion Week which is currently underway in the capital. The Louis Vuitton show (which is almost certainly the one she’ll be attending) will be held at 8:00 PM local time tomorrow. I will update the site with both photos and videos if available, so make sure you drop by the Alicia Vikander Vault tomorrow evening for full coverage!

Nicolas Ghesquière will present the Louis Vuitton Women’s Spring-Summer 2019 Collection in Paris at the Louvre on Tuesday, October 2nd at 8pm Paris Time.


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